Chay
Steer
Founder
Louvé Agency
Social Innovator
I’m the Founder of Louvé Agency, where I create immersive brand experiences that drive cultural relevance and lasting impact. With over 12 years in marketing, I’ve developed 100+ brands across beauty, fashion, lifestyle, hospitality, and entertainment—blending strategy, storytelling, and aesthetics to craft moments that truly connect with audiences.
Before re-launching my creative & experiential marketing agency, Louvé, I was the opening Director of Lifestyle at Hotel Granada, a first-of-its-kind role in Atlanta’s hospitality scene. I played a pivotal role in shaping the hotel’s identity, leading pre-opening brand strategy, curating immersive programming, launching the cocktail bar, developing retail concepts, and driving influencer and media partnerships. My work integrated local culture into every touchpoint, establishing the hotel as a destination for both travelers and the city’s creative community.
At Louvé, we don’t just craft visionary brands—we create movements and tasteful elevated experiences that leave an impression
